Mar 29, 2015 | Uncategorized
Branding is Dead: Guest Post | Sales Machine | BNET Great post on why marketing programs should focus on demonstrating customer value rather than branding. Here’s the problem. Branding initiatives are too often based on one-way communication. This contradicts sound...
Mar 29, 2015 | Uncategorized
Ah the proverbial sales funnel. All of us in sales have lived by it and some of us have died by it in our careers. What is it? Has it changed? Who changed it? The sales funnel is a metric driven tool used to measure sales conversion ratios. That is to say the...
Mar 29, 2015 | Uncategorized
* Marketing & Selling is harder than ever before, you need the right domain expertise to succeed * Runways are shorter, you need to achieve customer & revenue traction faster than ever before * More competition than ever before, it’s vital to get your...
Mar 29, 2015 | Uncategorized
I was thrown the question, who should a startup hire first … a domain expert or a marketing expert? In one corner, the idea is that that startups must always hire a marketing domain expert. The CEO can probably size the market but its the market knowledge...
Mar 29, 2015 | Uncategorized
While it’s always been important to have sales & marketing aligned, it’s never been more imperative than in today’s world of selling and marketing. It’s harder than ever before to engage new prospects and customers. Partially due to the...
