Our Services

Go to Market

Sales Strategy & Execution

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
– Sun Tzu

Strategic Sales Advisory Services for Your Organization

When you need expertise on your road to success, let True Sales Results (TSR) be your guide. We draw upon over 30 years of experience to bring the solutions you and your innovative technology need. We also have a network of C-Suite and Board level professionals who will be by your side as you set out on your journey to market.

We’ve been engaged as interim CRO for many early stage SaaS startups looking to land their first paying Enterprise customers. Missionary Selling to the Enterprise is something we have unrivaled expertise doing. We know what works! We also leverage our C-Suite and Board level network to engage prospective Enterprise customers at the most senior, decision making levels.


Significantly improved win rates from 10%-50%


Reduced new sales rep ramp up by 40%-60%


Increased average deal sizes by 50% to 3X over two years


Improved forecasting accuracy by 20%-40%

“I have worked with TSR/Steve acting as a Strategic Sales Advisor both as an investor/Board Member, and as a Founder/CEO.
I watched Steve develop sales strategies and/or serve as interim Head of Sales at multiple startups.
He’s awesome at helping teams develop their go-to-market playbooks, land initial reference customers,
and train a sales organization. He is smart, experienced and great to work with.”

– Silicon Valley Venture Capitalist and Founder/CEO


Performance Optimization

Helping Sales Leaders and Teams Optimize Performance.

You and your team are an integral part of the process. We take the time to interview your leadership and your sales teams. But then, we go the extra mile: talking to your customers and your Subject Matter Experts (SMEs) to identify the gaps and opportunities for your growth. Every conversation and engagement we have informs our approach.

This detail-oriented process takes weeks, but each and every second informs our strategies and recommendations. It allows us to determine what’s working well and what needs to improve so we can accelerate your team’s sales performance.

Custom Sales

Enablement & Sales Training

Creative & effective strategies designed for your sales team.

Generic sales training simply doesn’t work. Every technology company is different and nuanced, so your strategies need to be as unique as your organization. We analyze your current team’s performance, compare it to your key performance indicators (KPIs), and select the framework best suited for your success. Is it the Buyer’s Journey? A variation of MEDDIC? Some other approach? True Sales Results removes the guesswork!

But we don’t stop there! We tailor and customize the framework so it captures the intricacies of your specific organization within the context of your market, your products, your customers, and your competitors. We build a unique model specifically designed to work for you.

This culminates with a Sales Bootcamp Workshop. Using Experiential Sales Learning and real-world sales situations undergird these trainings. Sales reps will be challenged with a series of mock customer abstracts, so they learn how to apply your bespoke sales framework.

Then, we divide them into sales teams and they go through a simulated sales process through all of the critical sales stages concluding with a Solution Proposal Presentation meeting to the Customer Buying Committee.

Finally, during our Experiential Sales Learning Workshop, your sales team brings real customer deals that they’re actively engaged in. We refer to this as the Bring Your Own Deal (BYOD) portion of the Sales Bootcamp. 

This level of depth allows us to deliver results so you and your team can thrive!


Coaching & Mentoring

Individual & Team level

SaaS is Growing! Is Your Sales Team Keeping Up?

The SaaS High Technology industry has gone through tremendous growth with:

  • 30,000 SaaS companies worldwide in 2023
  • The US SaaS market has approx. 20,000 companies with over 60+ million customers
  • The worldwide SaaS Market represents approx. $200B in annual revenue (2023)
  • Early stage SaaS companies received $30B+ in VC investment in 2022
  • The SaaS Industry annual Year over Year (YoY) revenue growth has slowed to approx. 18-19% growth. Most mature industries would kill for this sort of growth.

For Individuals

Whether you are a new SaaS Sales Rep early on in your career and just starting to build out your path to success, or a highly experienced High Tech Sales Rep with 10 or 20 plus years’ experience, we can help provide world class coaching and mentoring to optimize your sales performance and income. We custom build a program tailored to your individual Sales Coaching and Mentoring needs. The program cadence and timing is up to you.

For Teams

As a CRO and Sales Leader, there simply isn’t enough time in the day to do all of the thing that you need to do to drive sales success. Why not consider outsourcing to experts like True Sales Results when it comes to a Sales Coaching and Mentoring program? We can help you build out those all-important Sales Coaching skills and behaviors in your FLSMs that drive sales success. We can act as impartial feedback sources so that you understand where you stand with respect to a sales team or individual sales rep morale problem. Before it’s too late.


Don’t just take it from us, read what our clients have to say.

“This is beyond great. This is one of the best—if not the best—sales enablement pieces I have ever seen. Wow!”

CEO (TSR Sales Enablement Program Client)

“I would highly recommend them to any company needing assistance with their GTM Sales Strategy & Execution needs.

CRO (TSR Sales Strategy Client)

“Just a quick note of thanks on the SKO. A massive effort in a short amount of time with a truly impressive result. You guys are really good at what you do!”

CRO (TSR Sales Training Client)

“You guys are really good at what you do, and it’s a special testament to both your intellect and your salesmanship that you managed to grok our wonky business so effectively, like you’d worked here for years.”

Founder (TSR Sales Bootcamp Client)

“Thank you for the sales bootcamp, it was awesome! As a new sales rep, this armed me with how to best sell our solution and definitely compressed my ramp-up time.”

New Hire Sales Rep (Sales Bootcamp Participant)

“The sales training ranks a 10 out of 10! It was by far the best sales training that I’ve ever participated in my 17+ years of enterprise technology sales career and—believe me—I’ve been through them all.”

New Hire Sales Rep (Sales Bootcamp Participant)

“This was the most effective sales training I have ever had in sales. Normally, I don’t like role-playing exercises, but the entire sales simulation was very realistic and helped me learn our field sales best practices through application. Nicely done!”

New Hire Sales Rep (Sales Bootcamp Participant)

Contact Us

Is it taking too long to ramp-up new salespeople? Are you not winning enough deals?
Are your sales cycle taking too long? Are too many of your deals lost in "no decision" purgatory?
Are you ready to win bigger deals?
Whether you’re a market disruptor or a market mainstay, contact us today!