Good article on the advantages of outsourcing but doesn’t address the advantages of engaging specific domain expertise that you need to go to market from a sales and marketing perspective. The value proposition is accelerated ramp-up, faster time to revenue and higher conversion/success rates . The number one reason start-ups fail is because of poor sales and marketing execution, not because they don’t save enough money by using outsourcing on the development of the product. http://www.articlesbase.com/accounting-articles/advantages-of-outsourcing-for-small-businesses-1992012.html
