Tips for Effective Sales Storytelling

My Grandfather was an amazing storyteller.  I recall growing up and looking forward to his visits so we could hear more of his great stories.  His stories were filled with exotic experiences, metaphors and drama.  Most importantly, they created...

Does your sales team tell stories like Del Griffith?

Did you ever watch the movie “Planes, Trains and Automobiles” with Steve Martin and John Candy?  In the movie, John Candy’s character is named Del Griffith and he is a shower ring salesman.  He is also a blabbermouth that tells one boring...

What Does NextGen Sales Mean to You?

The term NextGen is all too frequently bandied about in technology around NextGen this or NextGen that.  Why? Everyone wants an edge and is curious about how things are going to change and become better.  There are always huge material benefits and value to...

What is Your Sales Opus?

Great musicians and artists are thought to have one piece of work that is their personal opus.  It is the ultimate accomplishment that defines their skill and craft at the height of their artistic abilities. It is the culmination of their artistic genius in the...

Challenge Your Sales Status Quo for Better Results

No one ever said that you had to be an Einstein to run sales, but his thoughts do apply:“Insanity is doing the same thing, over and over again, but expecting different results.” Yet many sales leaders seem to accept living with the insanity of sales...

Whatever Happened to Original Thought?

When is the last time you read a blog post or article and genuinely felt like you learned something new?  In this increasingly immediate gratification world of 140 character limitation, with insatiable demand for new content, it is a genuinely daunting challenge...

How to Conduct Quality Sales Enablement Discovery

All of our sales enablement engagements start with a discovery phase.  It is the linchpin of our success and the foundation for all of the quality content, Field Sales Guides and associated sales training that we deliver.  We identify a diverse set of...