Mar 29, 2015 | Best Practices, Sales
Couldn’t resist that headline? How about the puppy? Aaawwwww. Someone marketing-wise once told me to always have flags, puppies or kids in any marketing materials. I hate to admit that it works, even if it is a little hard sometimes to fit a puppy into a data...
Mar 29, 2015 | Best Practices
No one ever said that you had to be an Einstein to run sales, but his thoughts do apply:“Insanity is doing the same thing, over and over again, but expecting different results.” Yet many sales leaders seem to accept living with the insanity of sales...
Mar 29, 2015 | Best Practices, Sales
It seems that sales and marketing alignment, unlike a doctors exam, is something everybody wants to do. It feels like we get an email a day from Marketo or Eloqua on alignment issues, ranking as a topic only slightly behind insights on how to integrate social...
Mar 29, 2015 | Best Practices
In fact, it’s only 22%. How did I arrive at this conclusion? Well, there are 18 total letters combined between the two words. And ironically enough, each word has 9 letters as in perfect symmetry. If you subtract the common letters between the two words, you are...
Mar 29, 2015 | Best Practices
People are hard wired to tell and listen to stories. Human beings have been telling stories for thousands of years, just ask a caveman. Good story tellers are engaging and dynamic. Great story tellers draw an emotional, visceral response. Every...
Mar 29, 2015 | Best Practices
Here is a staggering statistic for you, according to Bloomberg, 80% of entrepreneurs fail in the first 18 months (http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/) of launching their business. Having said that, True Sales...
