Real Selling Starts at “No”

Real Selling Starts at “No”

Good sales reps understand that you will encounter objections and push back during your sales process.  It’s inevitable and very much a natural part of any sales cycle.  In fact, the question really is not if you will hear “No”, but rather...
Do You Really Listen to Your Customers?

Do You Really Listen to Your Customers?

It’s seemingly impossible these days to conduct any simple business transaction without the company asking for your feedback as a customer.  Whether it’s a non-fat latte from your favorite coffee shop (that would be Peet’s in my case:-),...

Why is discernment important in sales?

What is discernment and why is it important in sales? According to the Merriam-Webster on-line dictionary. discernment “is the quality of being able to grasp and comprehend what is obscure”.  My old fashioned paper back version of the Merriam-Webster...