Focusing on revenue yields better results for marketers

Mar 29, 2015 | Regular

In the latest of weekly series from Eloqua .. The Eloqua Closed-Loop Reporting Benchmark Index examined what leading edge companies were doing differently in terms of campaign execution and follow-up. These companies have: (1) over 3x as many average monthly landing...

Mar 29, 2015 | Regular

HBR finally figured out the secret to my sales success!  Great article on why the Challenger Sales Rep dramatically outperforms the other four sales rep types: http://blogs.hbr.org/cs/2011/09/selling_is_not_about_relatio.html

Best practice: nine questions to plan your keynote

Mar 29, 2015 | Regular

Want to do a keynote?  Most people start by getting out the slides which is not the best practice for a corporate speechwriter. Here are nine questions to help you plan your talk. How do people perceive you now? Honestly. No,honestly.  Get some unbiased feedback from...

Some nice best practice stats from HubSpot

Mar 29, 2015 | Regular

barnish: 1. Businesses that blog average 55% more website visitors than those that don’t. 2. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. 3. 91% of online adults use social media regularly. 4. The click-through rate on...

Is cloud paying off?

Mar 29, 2015 | Regular

Interesting post from MitchWagner on power shift that cloud may afford. 48% give IT department final approval on cloud and 39% consuilt with them. 1/3 of companies have restructured IT to add new skills for cloud. Nearly half of companies who transitioned to the cloud...