How to tell a business story for B2B sales and marketing. A best practice.

Mar 29, 2015 | Regular

We’re often asked, how do you define a business story?  How do you create an elevator pitch?  Here’s the formula that works for us .. You should be able to tell an engaging ‘why us’ business story in 60 seconds, 3-5 minutes, or 20...

5 Misconceptions about Sales Enablement Plans

Mar 29, 2015 | Regular

Leading analysts and companies we work with agree on the top issues sales leaders struggle with year after year: conversion ratios are falling, fewer sales reps are making quota,sales rep attrition rates are rising, it’s taking longer to effectively ramp up new sales...

Only 36% of content marketers believe they are effective

Mar 29, 2015 | link, Regular

Interesting presentation from Marketing Profs .. though content marketing budgets are rising, only 36% believe they are being effective with it. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America from MarketingProfs

Four “New Marketing” Skills You’d Better Learn Quick – B2B Marketing

Mar 29, 2015 | link

Link: Four “New Marketing” Skills You’d Better Learn Quick – B2B Marketing Solid advice ..!

12 Things You Should Be Using Your Blog For (Besides Blogging)

Mar 29, 2015 | link

Link: 12 Things You Should Be Using Your Blog For (Besides Blogging) This one is a hoot – most people just need to start using it for blogging before its all over.

What is your list of the ten best content marketers?

Mar 29, 2015 | Regular

Here is a list from Hubspot.  Not sure I would make this my top ten.

Is cloud paying off?

Mar 29, 2015 | Regular

Interesting post from MitchWagner on power shift that cloud may afford. 48% give IT department final approval on cloud and 39% consuilt with them. 1/3 of companies have restructured IT to add new skills for cloud. Nearly half of companies who transitioned to the cloud...

Some nice best practice stats from HubSpot

Mar 29, 2015 | Regular

barnish: 1. Businesses that blog average 55% more website visitors than those that don’t. 2. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. 3. 91% of online adults use social media regularly. 4. The click-through rate on...