B2B Sales Cycle Insight

Mar 29, 2015 | link

Another great blog post from the TAS Group, the difference in quality vs. quantity really plays out in the winning sales conversion ratios: http://sales20network.com/blog/?p=10

Moving from demand gen to revenue performance

Mar 29, 2015 | link

good blog post on moving from demand generation to revenue performance management. sales people care about qualified sales opportunities, not # of leads, website hits or cost per lead. great Marketers intuitively get this and ‘the rest’ don’t...

12 Things You Should Be Using Your Blog For (Besides Blogging)

Mar 29, 2015 | link

Link: 12 Things You Should Be Using Your Blog For (Besides Blogging) This one is a hoot – most people just need to start using it for blogging before its all over.

Four “New Marketing” Skills You’d Better Learn Quick – B2B Marketing

Mar 29, 2015 | link

Link: Four “New Marketing” Skills You’d Better Learn Quick – B2B Marketing Solid advice ..!

Only 36% of content marketers believe they are effective

Mar 29, 2015 | link, Regular

Interesting presentation from Marketing Profs .. though content marketing budgets are rising, only 36% believe they are being effective with it. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America from MarketingProfs