Moving from demand gen to revenue performance

Mar 29, 2015 | link

good blog post on moving from demand generation to revenue performance management. sales people care about qualified sales opportunities, not # of leads, website hits or cost per lead. great Marketers intuitively get this and ‘the rest’ don’t...

Never mention the revenue analytics, mind the basics Mister Marketo

Mar 29, 2015 | Uncategorized

I’m a marketing automation lover. I’m also a big Marketo fan and a regular user of most of the major tools. I love it.  I’m good at it. For those of you who might not know about any such  things … they are the latest rage in the world of sales and...

Turning a Sales Guerilla into a Sales Machine – Smart Choices for Startup Marketing

Mar 29, 2015 | Uncategorized

This is a guest blog post by our partners @ Crowded Ocean (http://www.crowdedocean.com/). It’s a marketing truism that you can’t manage what you can’t measure.  But, faced with all the challenges of starting a company from scratch, the question is:  what do you...

Mar 29, 2015 | Regular

HBR finally figured out the secret to my sales success!  Great article on why the Challenger Sales Rep dramatically outperforms the other four sales rep types: http://blogs.hbr.org/cs/2011/09/selling_is_not_about_relatio.html

Celebrating 8 years in business!

Mar 29, 2015 | Best Practices

Here is a staggering statistic for you, according to Bloomberg, 80% of entrepreneurs fail in the first 18 months (http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/) of launching their business. Having said that, True Sales...